Zurich-based festival to share live content to listeners over the air and over the internet
ZURICH, SWITZERLAND, August 12, 2013 — IP audio and control specialist Barix will help the International Radio Festival getting its message out to the world this September: Radio is the world’s most consumed medium, and it’s time that the industry celebrates its greatness.
The International Radio Festival is the world’s largest public on-air festival, offering global audiences the chance to “Listen to how the World Sounds” over a four-day period – and on a single channel. The programs will broadcast live content representing different cultures every two hours, with over-the-air signals in Zurich and the cities and regions of festival guests including BBC Radio ONE, Ibiza Global Radio and Medina FM of Morocco. The programs will also stream online worldwide at http://www.internationalradiofestival.com.
The event, now in its fourth year, extends well beyond on-air celebrations. The festival offers a unique networking platform to share knowledge, explore audience trends and engage with global consumer and music business audiences onsite – including the B2B Forum, a hub for industry thought leaders and attendees to develop closer business and cultural relationships. The festival takes place September 4-8 at Schloss Sihlberg in Sihlberg, Switzerland.
Barix, which offers complete IP audio solutions for studio-to-transmitter links, online radio broadcast, syndicated program distribution, dynamic ad insertion and more, serves as the sole industry sponsor from the vendor side.
“This year the IRF invites more than 25 music radio shows, their creators and the radio stations that broadcast their shows – and otherwise engages with all stakeholders in the industry from presenters and program managers to music labels and technology leaders,” said Miguel Alvarez, co-founder, International Radio Festival. “Barix is a clear leader in the area of enabling broadcast solutions for radio, and the IRF has its sights firmly set on working with industry leaders and authoritative voices in this exciting industry.”
Alvarez’ partner and co-founder Darryl von Daniken adds that the IRF embraces all forms of radio and related broadcast and audio technology, and aims to act as a knowledge center for attendees that are pressured to keep up with leading edge technologies and developments.
“Barix feels strongly about representing a forum like the IRF that is open to all who love music-oriented radio,” said Johannes G. Rietschel, CEO and Founder of Barix AG. “It is an honor to sponsor this event, which is happening in our hometown. We are very happy to help the International Radio Festival to offer an opportunity for those interested to attend this festival, network with peers, and physically watch and experience how radio is made.”