Seasoned executive makes worldwide company growth a priority

ZURICH, SWITZERLAND, September 24, 2013 — IP audio and control specialist Barix ushers in a new era with the appointment of Ronni Guggenheim as CEO. Based in Zurich, Mr. Guggenheim takes the reins on October 1 — and he has big plans for the company.

“Barix has a stellar reputation as an IP technology pioneer and a very solid technology core, the majority of which is hardware-driven,” said Guggenheim. “We have an opportunity to increase market share by building a broader ecosystem with a stronger software focus.”

Guggenheim certainly understands technology, with recent leadership roles at Minicom Digital Signage and ComQi, a leading global digital signage technology supplier. The latter company formed through a merger between Minicom Digital Signage and EnQii, an effort which Guggenheim drove and executed. He brings additional leadership experience to Barix as former managing partner and CEO of neXius AG, where he drove strategy development and execution for hardware and software technology companies.

Guggenheim will leverage his proven leadership skills and business sense, along with a history of sales and marketing expertise, to take Barix to the next level — an exciting proposition for Barix founder Johannes G. Rietschel.

Rietschel has served as CEO of Barix since its inception in 2001, and will remain with the company as executive chairman and CTO. This will allow him to focus on his visionary and technology development skills as he relinquishes the daily operations and business strategy to Mr. Guggenheim.

“Barix has achieved excellent growth for 12 years, but we have reached a size where we need different entrepreneurial skillsets,” said Rietschel. “I will remain involved in the overall company vision but am getting back to focusing on technology, and ensuring we have the best to offer for our customers. Ronni brings the experience we need to build stronger sales channels and strategic focus worldwide. And I will work with him to guarantee greater acceleration of Barix’s success.”

Guggenheim’s digital signage experience is an ideal complement to Barix’s strategy in the retail and business space, where the company has a strong reputation and global customer base for in-store audio solutions. Guggenheim will bring an overall stronger vertical focus to the company, which also supplies technology solutions to the broadcast, security, entertainment and professional AV/installation markets. He will also further invest in relationships with existing OEM and channel partnerships, while paving the way for new alliances.

“At Barix, we have a well-developed, well-defined and established company that will break through to a new phase of revenue growth by building on the successes of our existing team — a team we will continue to rely on heavily,” he said. “We’ll quickly bring better clarity to our vertical and geographical focus, and we expect exponential development of the company as a result.”

Zurich-based festival to share live content to listeners over the air and over the internet

ZURICH, SWITZERLAND, August 12, 2013 — IP audio and control specialist Barix will help the International Radio Festival getting its message out to the world this September: Radio is the world’s most consumed medium, and it’s time that the industry celebrates its greatness.

The International Radio Festival is the world’s largest public on-air festival, offering global audiences the chance to “Listen to how the World Sounds” over a four-day period – and on a single channel. The programs will broadcast live content representing different cultures every two hours, with over-the-air signals in Zurich and the cities and regions of festival guests including BBC Radio ONE, Ibiza Global Radio and Medina FM of Morocco. The programs will also stream online worldwide at http://www.internationalradiofestival.com.

The event, now in its fourth year, extends well beyond on-air celebrations. The festival offers a unique networking platform to share knowledge, explore audience trends and engage with global consumer and music business audiences onsite – including the B2B Forum, a hub for industry thought leaders and attendees to develop closer business and cultural relationships. The festival takes place September 4-8 at Schloss Sihlberg in Sihlberg, Switzerland.

Barix, which offers complete IP audio solutions for studio-to-transmitter links, online radio broadcast, syndicated program distribution, dynamic ad insertion and more, serves as the sole industry sponsor from the vendor side.

“This year the IRF invites more than 25 music radio shows, their creators and the radio stations that broadcast their shows – and otherwise engages with all stakeholders in the industry from presenters and program managers to music labels and technology leaders,” said Miguel Alvarez, co-founder, International Radio Festival. “Barix is a clear leader in the area of enabling broadcast solutions for radio, and the IRF has its sights firmly set on working with industry leaders and authoritative voices in this exciting industry.”

Alvarez’ partner and co-founder Darryl von Daniken adds that the IRF embraces all forms of radio and related broadcast and audio technology, and aims to act as a knowledge center for attendees that are pressured to keep up with leading edge technologies and developments.

“Barix feels strongly about representing a forum like the IRF that is open to all who love music-oriented radio,” said Johannes G. Rietschel, CEO and Founder of Barix AG. “It is an honor to sponsor this event, which is happening in our hometown. We are very happy to help the International Radio Festival to offer an opportunity for those interested to attend this festival, network with peers, and physically watch and experience how radio is made.”

Solution enables peer-to-peer device communication between Rava-enabled touch screens and analog door stations while minimizing costs and infrastructure

ZURICH, SWITZERLAND, July 1, 2013 — IP audio and control specialist Barix, which in January announced its intent to support Crestron Rava™ SIP intercom and phone technology, today announces the availability of the Annuncicom 200-Rava — a unique, bidirectional IP audio interface for door stations that allows PTT (push-to-talk) intercom with Crestron Rava-enabled touch screens. The Annuncicom joins an elite list of Crestron Connected™ devices embedded with Crestron control intelligence to enable native communication and seamless operation with Crestron control technologies.

Combine Crestron Rava-enabled touch screens with an analog door station and the Annuncicom 200-Rava for a complete residential, office and small business IP intercom solution. The Barix Annuncicom 200-Rava device is built specifically for these environments, and includes specialized SIP firmware to simplify integration of Rava-enabled touch screens with analog devices, such as intercom panels. The device also includes built-in amplification, reducing infrastructure at installation points and minimizing equipment costs.

Crestron Rava touch screens leverage SIP (Session Initiation Protocol) to permit voice intercom, telephone and paging (point-to-point and group) among other applications. The Barix device uniquely establishes compatibility between Rava-enabled touch screens and door stations without a central server. This allows customers to continue to use existing devices when upgrading to Rava touch screens, providing seamless IP to analog integration.

Systems integrators, meanwhile, eliminate the time and labor associated with configuring servers to enable SIP compatibility between Rava touch screens and connected devices. Barix firmware allows these devices to discover each other on the network, making the Annuncicom 200-Rava the first Crestron-approved solution to offer such seamless peer-to-peer device connectivity. The result is a reliable, SIP-compatible solution that effectively bridges analog and digital components within Rava environments.

The bidirectional, push-to-talk functionality offers an additional benefit in residential and commercial neighborhoods where street noise adversely affects door station communication. This eliminates exterior noise when a homeowner or business employee is talking to an outside target, effectively enabling clearer communication between the two parties.

To learn more about the Annuncicom-200-Rava visit: http://www.gobarix.com/.

Unique solution enables customers to bypass ISP policies and preserve network bandwidth for non-critical communications

ZURICH, SWITZERLAND, June 10, 2013 — IP audio and control specialist Barix introduces a unique solution helping media companies, businesses and other multi-site network users to route multicast traffic over remote network links, enabling bandwidth-efficient, multicast delivery over the public internet.

Multicast uses special destination addresses to target groups of subscribed devices, and deliver data and streams such as voice (general paging) and audio (background music). In contrast to standard connections where each device needs its own stream, multicast data distribution requires only a single stream to send the same content to any number of receivers on the same network segment, minimizing bandwidth and network usage. Multicast delivery is traditionally limited to private, in-house networks as Internet Service Providers block multicast traffic on normal Internet connections.

Barix has developed a unique multicast routing and tunneling firmware that turns its Barionet IP control devices into flexible, multisite multicast routers — effectively enabling delivery of multicast traffic over the public internet to remote locations. The solution forwards multicast IP blocks to remote receiving devices, re-packed as unicast streams. The receiving devices then re-issue the packets as multicast on the destination network.

“This solution addresses challenging situations for systems integrators and network operators that want to use multicast transport between subnets but have previously been blocked from doing so,” said Johannes G. Rietschel, CEO and Founder of Barix AG. “We are effectively bridging multiple multicast groups between multiple sites for general data and our specialty, Audio over IP, preserving network bandwidth and increasing the efficiency of remote communication.”

Using Multicast, system integrators can configure Barix IP Audio systems with more flexibility and less labor as streams are concurrently distributed to many nodes using IP multicast delivery. This minimizes streaming bandwidth requirements and simplifies configuration; it is not necessary to know the IP address of each individual receiver on the network. Instead, subscription protocols are employed so that relevant receivers – such as a Barix Exstreamer IP audio decoder – receive relevant streams, even if they use dynamic, unknown IP addresses.

The Barix multicast routing and tunneling solution can be deployed across a large number of scenarios as functionality is independent of actual protocols. This enables the firmware to be used alongside automation, IP audio, video, VoIP, SIP or RTP streams, for example. Furthermore, the entire operation can be monitored over SNMP to enable a complete bird’s eye view of system efficiency.

ZURICH, SWITZERLAND, June 5, 2013 — Leading corporate music provider DMD2 of Switzerland is bringing fresh energy to newly remodeled Victorinox retail stores on two continents using IP-based in-store media solutions from Barix. The Barix devices reliably play out a unique and exciting DMD2-programmed music mix that meets the retail giant’s new branding requirements.

DMD2, which also handles Barix device configuration, service monitoring and music licensing, chose Barix Exstreamer IP audio decoders for playout due to their high audio quality and reliability. DMD2 delivers the program as a single stream across seven stores in Europe and five in Hong Kong.

Habegger AG, a Swiss event and corporate architecture supplier, engaged with DMD2 to develop an in-store music concept that matched the new Victorinox store designs. The channel development phase gave birth to the “Victorinox music mix,” constantly updated with new releases as part of an eclectic music mix from the 70s to the early 2000s.

This was a new concept to the Victorinox stores as many used CD players, FM tuners or iPods to play music. DMD2 considered Barix an ideal partner to transition the stores to IP audio delivery, as many of the tools to support the new stream were well suited for Barix hardware. The music originates from datacenters in Bern, Switzerland and is delivered to Barix Exstreamer devices in each store as 64kb/s mp3 streams, with expectations to add AAC+ streams moving forward.

“We’ll eventually switch to AAC+ 48kbps encoding to increase stream stability for retail stores in the more remote areas,” said Alexander dal Farra, owner and president of DMD2. “The flexibility of Barix devices is a big benefit in this regard, as the Exstreamer offers both MP3 and AAC+ decoding functionality. This makes migration to AAC+ an easy task.”

With stores in such cities as Zurich, Dusseldorf, Hong Kong and Geneva, Victorinox now has a corporate audio solution that gives exceptional control to the brand management department.

“It’s no longer an ‘everybody is a DJ’ approach within the different store locations,” said dal Farra. “This streamlined process has also brought a fair amount of convenience to the store staff as there is no more music editorial work, licensing or normalizing of tracks.”

Dal Farra added that the new solution also provides Victorinox headquarters with the option to introduce real-time advertisements using ad injection software — a potential revenue generator that would quickly monetize the new in-store audio network.

New enhancements to radio broadcast, partyline intercom solutions enhance quality and streamline configuration

ZURICH, SWITZERLAND, April 2, 2013 — Barix comes to the 2013 show with new enhancements to its professional two-way IP audio solutions for broadcast radio and intercom, improving quality in sound and communications. Barix also continues to simplify system setup for customers, eliminating traditional IP configuration processes to have customers streaming audio within minutes.

The company will show its Partyline Intercom solution at the 2013 NAB Show, highlighting open-channel communications across multiple parties without audio interference — especially ideal in fast-paced video production environments. New enhancements eliminate the need to configure IP addresses and servers, stripping away the complexity often associated with multipoint IP audio system setup.

Barix will demonstrate how camera operators and other production personnel can use the compact Annuncicom PS1 on the move, utilizing a push-to-talk button with selectable audio channels to facilitate communications amongst directors and production personnel.

Radio Broadcast Solutions
Barix enhances its Exstreamer 500 bi-directional audio device at the 2013 NAB Show to improve audio quality and streaming flexibility. The device now supports both constant and variable bitrate, with the former added to simplify streaming to Shoutcast and Icecast servers – pertinent for extending how broadcasters incorporate Barix IP audio solutions for live streaming and syndicated program distribution. A new chip improves quality of the analog-to-digital conversion path to enhance professional broadcast sound.

The Exstreamer 500 is a multiprotocol encoder and decoder with balanced audio and professional I/O options for signal relay and control. In broadcast, it is ideal for STL and remote contribution applications. Broadcasters can simplify configuration using the Exstreamer 500 with the Barix Reflector Service, creating a complete streaming audio solution that replicates a received stream to an unlimited number of destinations through the public internet. The Reflector Service is based on a simple server-client architecture that removes IP address, server and other configuration hassles.

The start of the year is always busy at Barix, with trade shows and 1001 new ideas to work on! This year we had the added work of rebranding the company – no small task as we have grown in the last years!

Keeping track of industry developments and getting feedback from customers can be difficult in such circumstances, and in the last year we have turned increasingly to social media as a source of information and a place to give and get feedback.

This blog is one example, and for years we’ve offered support to the Barix community through our forums. Just over a year ago we set up the “BarixAG”- youtube channel, which contains a mix of Solutions ideas and practical howtos. Specialist groups on LinkedIn are also a great way to keep abreast of issues, and to give and get advice from other industry professionals. Here are a few that we have found useful:

– Audio over IP for broadcast
– Broadcast Engineering and Technical Professionals
– Broadcast Professionals
– In-Store Music and Messaging Professionals
– On Hold Messaging Association – OHMA

… of course there are MANY more … but be careful! It is easy to let such things steal too much time as well!

Allen Temple Baptist delivers services to those unable to attend using Barix IP audio solutions

ZURICH, SWITZERLAND, December 10, 2012 — Audio over IP pioneer Barix AG is helping Allen Temple Baptist Church in Oakland, California stream its Sunday services to radio station KDIA-1640-AM with exceptional audio quality and low latency — and at a very low cost.

Allen Temple Baptist transmitted its services via telephone line to the radio station for more than 30 years, but was looking to become more cost-efficient while moving into the digital age. The church purchased a Barix Instreamer 100 for on-site encoding of live services, and an Exstreamer 100 for KDIA to receive and decode the audio.

Director and Minister of Communications Charlotte Y. Williams said that Barix came highly recommended, and has simplified the way the church delivers the signal to KDIA. She notes that the migration to Barix IP audio will save the church several thousand dollars annually.

“Our broadcast has never sounded so good, and we have never experienced such substantial cost savings as we have by transferring our broadcast via Barix,” said Williams. “We are able to set it and forget it, and the audio has a much cleaner, pristine sound. We highly recommend the Barix solution as a simple, low-cost, high-return method.”

Williams added that the church was highly impressed by the “excellent customer service” provided from point of purchase through installation, which helped the church get their stream up and running quickly.

Company to introduce new accessory at ISE in Amsterdam

ZURICH, SWITZERLAND, December 3, 2012 — Audio over IP pioneer Barix addresses network downtime with its new Real-Time Clock accessory, ensuring that audio and control devices continue operating uninterrupted during network failures — keeping mission-critical operations for broadcast radio, streaming media, building automation and other applications on time.

The market-agnostic, self-sustaining reference clock plugs into any device with an RS232 serial port, including but not limited to Barix IP audio and control products. The Barix Real-Time Clock (RTC) maintains time, even when unpowered, for years. This allows the RTC to provide time information immediately after a device startup, independent of a network-based time reference.

“Barix devices are normally network-connected and receive the time through that connection, but what if, after a power outage, the network connection remains down?” asks Johannes G. Rietschel, CEO and founder of Barix AG. “It’s a serious concern if your operation requires time-dependent logging or control. The Barix Real-Time Clock provides that time source to maintain operations.”

Rietschel points to specific examples for streaming media and building automation. Retail businesses, for example, often operate “Store and Play” systems for in-store audio that are programmed to run time-based announcements and playlists. The Barix Real-Time Clock allows the device to work offline without network connection, playing out audio messages and time-sensitive content on time. Similarly, broadcasters streaming syndicated programs with local network IDs, jingles, ads and promos can trigger events on schedule without affecting the on-air content.

For building automation, Rietschel notes that Barix Barionet IP control devices can use the RTC to gain independence from network time references, continuing to switch lights and boilers on and off if the network goes south. This ensures that energy-saving techniques for schools, businesses and other facilities continue without disruption.

“The overarching benefit for any operation is that your devices can read the time from the RTC and run critical programs as scheduled,” he said. “It’s a low-cost accessory that can make a big difference.”

Barix will show the Real-Time Clock along with its latest one-way and two-way IP audio devices at the ISE show in Amsterdam, taking place January 29-31, 2013 at the RAI Exhibition Center (Booth #2-E64).

New low-cost, reliable VoIP and IP Audio devices optimize features and functionality set for universal applications

ZURICH, SWITZERLAND, June 7, 2012 — Barix has successfully marketed its two-way Annuncicom IP audio and SIP/VoIP devices around the world, bringing bidirectional audio streaming and control solutions to various markets within the commercial, entertainment, private sector and residential worlds.

Barix now builds on that success with the introduction of two new Annuncicom devices at InfoComm 2012 (June 13-15, Las Vegas Convention Center, Booth C11722) that are priced to compete in large-volume projects and applications.

The new Annuncicom 50 is built specifically for OEM applications. Barix is now shipping to OEM partners, including a key player in the education and classroom automation market. The device delivers Barix’s trademark rock-solid reliability, open standards design and multi-format audio capability at a very low cost for OEM customers.

Furthermore, Barix breaks new ground with the Annuncicom 60, a universal, programmable and ultra-compact device that offers the industry’s lowest cost today for reliable IP encoding and decoding. The small form factor is roughly 40 percent the size of existing Annuncicom devices, which are already renowned for offering a compact footprint to systems integrators and end users.

In simple terms, the Annuncicom 60 is an ideal single-zone paging interface device that can decode VoIP codecs as well as MP3, AACplus and PCM audio. Its inclusion of a built-in speaker amplifier, balanced line output and microphone interfaces, serial and contact closure control interfaces, and Power over Ethernet (PoE) support is unique to the market — delivering universal functionality at a competitive price.

“The Annuncicom 60 brings full-fledged functionality for low-cost paging and intercom while providing the high audio quality and format flexibility required for background music systems,” said Johannes G. Rietschel, CEO and founder of Barix AG. “With advanced capabilities like built-in, efficient amplification and PoE support to simplify installation, the Annuncicom 60 is ideally positioned to support the continuously growing number of IP Audio applications.”
The Annuncicom 60 enables striking cost and technical advantages for applications suited for many markets:
Reduces cost of entry for Barix IP intercom applications by at least 25 percent
Reduces high quality microphone encoder costs by at least 25 percent, whether for technical or security-related audio surveillance; or classroom lecture audio capture
VoIP and MP3/AACplus audio decoding capabilities enable merging of paging and background music applications
Lowest cost balanced output audio decoder solution for “mono” output applications (paging gateways, AM radio stations, etc.)

The Annuncicom 60 is also the lowest priced IP audio product from Barix to feature a symmetric output, making it suitable for in-store audio and general audio distribution applications requiring a 600-ohm balanced output. The 5W amplifier, when combined with an efficient 8-Ohm speaker, provides enough power for a typical room, hallway, lobby or classroom — making it ideal for single room paging zones and audio “help points” in retail stores and visitor attractions, for example.